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Marketing
Online Internet Marketing
The cost of getting online with a basic website
is less than $700! You probably spend more than that on direct mail and yellow
Pages ads each year. Once your site is up, it will cost you less then $100 per
year to keep it up! You can then include the URL (website address in direct
mail, Yellow Pages ads, and all other marketing materials to provide greater
information and global access to potential customers.
We can help you get a domain name for $8.95 per year and hosting
for $5.95 per month.
Four FREE Bonuses:
We can help you get a domain name for $8.95 per year and hosting
for $5.95 per month.
Five FREE Bonuses:
Databases can be
incorporated into websites through the use of Active Server Pages (ASPs)
to provide up-to-date cost, catalogue items, or other information to visitors.
Whether your database is for in-house use, sharing with other organizations or
branches, or use on the Internet, a solid, well-built database that is
well-maintained will save your company time and money when it comes to
advertising, e-mailing, or standard mailings. We work with most database
programs. Please call (215) 879-3125 for more information.
We provide maintenance of all of the sites we develop as well as those developed by others. Depending upon your site requirements, we can tailor a maintenance schedule to your needs (from daily to annual) to assure that your customers remain satisfied, your content remains current, and no broken links appear within your website. Maintenance of all websites is crucial to providing rich, memorable visitor experiences without the headaches of bad links, out-dated content, or lost technology. Failing to maintain a website is a waste of money. Broken links, old content, or out dated technology that won't display properly in their newer computers or browsers, will cause visitors to exit quickly and the probably won't be back. Those redirected visitors are lost sales and revenue.
We construct navigation systems and menus and conduct usability studies for existing navigation and menus.
The most crucial part of any website, aside from the quality of the content, is the ability for visitors to find the content. Navigation can make or break any website. If visitors cannot figure out where things are, find themselves using their browser's back button for navigation, or experience broken links, they'll leave. They won't be back.
Clean navigation with current links in an easy-to-use format will assure that your customers will find what they need and will encourage them to return. Navigation can be simple text links (like "click here"). It can be animated using JavaScripting to create buttons that change when you pass over the button or click it, drop down or slide out sub-menus.
Regardless of your site's complexity, navigation is the key to visitor satisfaction. We can help you achieve a unique, memorable, but easy-to-use navigation solution to your site's menuing requirements.
We understand that your advertising budget (whether large or small) must include the indexing of your website by search engines and directories. These cost are included in sites we design, but we can help launched sites that are constructed by others. The first part of indexing a website is writing meta tags. These are hidden tags contained in the "head" section of a website. You can't see them, but search engine robots and spiders read them. They are what determines how your site is indexed, where it is listed, and how high it is place in the search result listings. Poor or non-existent meta tags are search engine death for any website, regardless of it's design or content.
We will script your meta tags according to the most common requirements of major search engines and directories, including AltaVista, GoTo, Google, Northern Lights and DMOZ (the Open Directory Project). Hand-indexing assures you that your site will appear in the most relevant category and will be ranked well by the engine or directory to which it is being submitted.
We recommend that every website be re-indexed at least every six months to assure that it retains it's placement on the major engines. Studies show that 90% of website visitors will come through the top 10 search engines. It is imperative to have your site indexed and well-listed.
Traditional Marketing
Marketing communication is a key component of any business development strategy.
We leverage our extensive and diverse background to develop and produce content
for a broad spectrum of communication vehicles. We apply effective written and
visual communication to help you promote your products and services.
Our comprehensive portfolio of sales tools include:
Sponsorship & Fund-Raising
Marketing Collateral (billboards)
Business Proposals
Newsletters and Corporate Communications
Web Site Content and Electronic Advertising
PowerPoint/Sales Presentations
Company/Product/Service Positioning
Corporate Brochures and Annual Reports
Direct Mail (deck cards, card packs, post cards, flyers etc.)
Print Advertising (newspaper, yellow pages, directories, magazines etc.)
Telemarketing & Script Writing
For a list of our printing services click here to visit our writing & printing page!
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To enter the contest and join our newsletter, email us and place "I would like to opt-in your newsletter and enter the contest." If your article, poetry, and/or ebook is published in our newsletter/ezine or on our site you will win 4 lines of free ad space in the newsletter. If your ebook wins a link to your ebook will be placed on our books reports & ebooks page. Your 4 lines of free ad space will also be placed in our newsletter/ezine. 12 advertisers, 12 poets, and 12 ebook writers per month will win! Space is Limited. Submit Your Winning Entry Today! To enter just send email to icuezine@yahoo.com along with any pertinent information!
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